Define the metrics for the project from the outset so the whole team knows the goals..

‘It’s stylish yet affordable,’ he says of GWS, ‘and a perfect contrast to the generic, co-working businesses which have established themselves over the past five or so years.’ The ground floor studios are ideal for startups, whilst an upper-story, canal-side unit makes an excellent workspace for an office of 20 plus.. O’Neill loves the diverse collection of creatives and businesses the building has attracted and says he’s ‘glad it has provided GWS and its tenants with a safe, welcoming, happy environment which is conducive to hard, serious and creative business.’ From an architectural perspective, his favourite thing about the building is the gentle curve alongside the canal side elevation.‘Look again at sites/buildings that may not seem the best option,’ he urges developers who may be considering taking on similar projects.

‘ And let the architects do their work.’The process of delivering built assets has become fragmented.As a result, value is diluted at every stage.. Design to Value – a unifying approach.

The most efficient route to the most efficient solution is first to make sure you analyse and understand a project from every angle.Maximising the value of an asset is finding the right balance of a wide range of criteria.. Design to Value is well understood and applied in the manufacturing industries.

It leads to objective analysis of every aspect of a process, every element of resource requirement, energy consumption, knowledge, and cost.

It leads to testing of the value parameters each of these elements is being measured against.It really motivates me to keep on going and be creative.’ All of the GWS studios have glass walls, which means every stuck-up Post-it note or storyboard is showcased to the world giving away just a little bit of what lies beneath.

It keeps the light moving as well as a sense of inspiration between the residents.. ‘We originally wanted a studio in the atrium, but they were all taken.People love them,’ says Abubakar.

West Port & Co’s office is on the outside of the building where they have the most London of views: the concrete underside of the Westway, a bus depot filled with bright red, double-decker buses, and the railway tracks that will eventually be home to The Elizabeth Line.‘It’s actually a really quiet environment,’ Obinna Ihejetoh says, ‘we always forget we’re under the Westway.’.